The “World’s Most Trusted Airline” Has Enlisted Healthcare’s Least Trusted Celebrity


Over the past several decades, Delta Airlines has used many slogans as tag lines. Some of these catchy phrases  have included “The airline with the big jets,” “We love to fly and it shows,” “Ready when you are,” and most recently “Keep climbing.” In 2014, the company applied to the United States Patent and Trademark Office to add “World’s most trusted airline” to its list of slogans. The application for this tag line was rejected, as it was deemed self-congratulatory, and not descriptive.  But even though this slogan is not being used, there is some irony now, in that the airline has struck a deal with the Goop company, with celebrity Gwyneth Paltrow at the helm, to offer the Goop podcast on upcoming Delta flights.

The announcement of a Netflix deal for a Goop docu-series raised the eyebrows of many physicians, scientists, and health care professionals, underscoring continued concerns that yet another platform for the spread of less than trustworthy pseudoscience by a celebrity voice will be heard loud and clear. The Goop company, a highly successful lifestyle product line, which also includes websites, blogs, books, brick and mortar stores, and a magazine, now has two branches into other large corporations, namely Netflix and Delta Airlines.


While the wellness industry unto itself is a multi-trillion dollar industry, including such indulgences as spa treatments, spa vacations, meal plans, and juice cleanses, there is little evidence that these luxuries have any actual health benefit, save for the placebo effect.  Most are not harmful, except on your wallet.  That said, several of the Goop company products, including the Vaginal Jade Egg (pulled from their site), coffee ground enemas, and vaginal steaming, to name a few, have come into question as not only having no benefit, but also potentially causing some harm. Inserting such products in and around one’s delicate parts can cause skin reactions and burns, yeast and bacterial infections, and colon injuries.


As we are in the throes of yet another worldwide measles epidemic and complications from the flu, with pockets of communities suffering, mainly due to widespread anti-vaccination groups spreading pseudo-scientific fears of vaccine-related risks, the pseudoscience offered in the Delta skies may give more ears to unscientifically-based health advice. As lovely and luxurious wellness products can be, the information is muddied when one takes seriously that any of it is genuine health information.


If you do indulge in the Goop podcast on your next Delta flight, please take any of the health recommendations with a big grain of $42.00 Himalayan salt.

Delta Airlines and the Goop company did not respond to request for immediate comment.